Instagram
Instagram Font Experiments That Actually Boosted Engagement
We tested font pairings across bios, pinned posts, and Reels covers. Here are the combinations that made measurable differences -- and what to avoid.
Dec 22, 2024
12 min read
Typography & Font Insights
We document the experiments, research notes, and practical tips that help creators tell stronger stories with text. Whether you run social channels, manage a brand, or just love type, you'll find something actionable here.
FEATUREDBranding
Building a Lightweight Brand Font System
A step-by-step walkthrough of how we turned a small style guide into a consistent font system that helps teams stay on-brand without heavy tooling.
Dec 20, 2024
15 min read
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Trends
Gen Z Font Psychology: Communicating Without Feeling Corporate
Manual observations of summer 2025 feeds revealed five recurring "font personalities." Learn how to join the conversation without sounding forced.
Aug 12, 2025
14 min read
History
The Evolution of Unicode: From ASCII Limitations to Modern Expressiveness
Unicode's journey from simple character sets to emoji-rich conversations is full of detours. This article highlights the milestones that matter for creators today.
Dec 15, 2024
12 min read
Trends
Social Media Typography Trends to Watch in 2025
A roundup of the typography patterns gaining traction on Instagram, TikTok, and X -- including examples you can adapt to your own content calendar.
Dec 12, 2024
8 min read
Psychology
Typeface Psychology: What Our Micro-Tests Showed About Trust
We ran controlled tests on headlines and captions across multiple platforms. Here's how font weight, contrast, and spacing shifted audience perception.
Dec 10, 2024
10 min read
Accessibility
Balancing Style and Accessibility in Digital Typography
A practical checklist for maintaining attractive typography while meeting WCAG contrast, motion, and readability guidance.
Dec 8, 2024
9 min read
Branding
Creating Brand Recognition Through Consistent Font Choices
How small teams can borrow enterprise-level habits -- like component libraries and review rituals -- to keep voice and typography aligned.
Dec 5, 2024
11 min read
Technical
A Field Guide to Cross-Platform Font Compatibility
Unicode support still varies across operating systems and browsers. This guide documents known pitfalls and shares our testing workflow.
Dec 3, 2024
13 min read
Gaming
Typography's Role in Gaming Culture and Esports
From match-day overlays to community Discords, typography sets the tone. We highlight implementation details from teams that do it well.
Nov 30, 2024
7 min read
Future Tech
The Future of Digital Fonts: AI, VR, and Beyond
Variable fonts, generative design, and immersive environments are reshaping type. Here's what we're watching and how to experiment responsibly.
Nov 28, 2024
14 min read
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